ATTITUDE

Etika‘s metaphor for many years was the image of a cruiser’s ship. The metaphor was possible because it evoked several features that are shared by the common notion of the ship and the characteristics of Etika.

At first a small number of people, physical contiguity of the members, interoperability of the members, fast intra-communication, fast response both in communication and behavior. And as it happens in open sea a great reliance on solidarity, spirit of adventure characterizes our performance. Life is a journey they say.